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HONGQI HS3 Lights Up Riyadh Boulevard City, Officially Kicking Off Middle East Pre-Sales
2024-02-22

On the evening of February 15, 2024, in Riyadh's Boulevard City district, HONGQI HS3 was undoubtedly the most eye-catching presence. This entry-level luxury SUV, meticulously crafted by HONGQI, adorned the center of Boulevard City with an array of 82 large screens, successfully hosting a unique pre-sales event. With this, HONGQI HS3 officially made its debut in the Middle East, heralding the beginning of its market launch.


Illuminating the Large Screens, HS3 Shines Brightly

Riyadh's Boulevard City is one of Saudi Arabia's most distinctive districts, encompassing various themes such as music, art, and cuisine, attracting tourists from around the world annually. Currently, as Boulevard City hosts the Riyadh Season, the district experiences its peak in foot traffic. Against this backdrop, HONGQI HS3 lit up the 82 large screens along Boulevard City, staging a heart-stirring new car performance that attracted countless onlookers, rightfully becoming the focus of the district.

HONGQI HS3 shining brightly in the renowned landmark district of Boulevard City not only provided an excellent exposure opportunity but also allowed more users to anticipate and understand HONGQI HS3 in advance, effectively building momentum for its official launch in the Middle East market.


Pre-Sales Commence, HS3 Embarks on its Journey in the Middle East

Before the official start of the pre-sales event, a performance of "Subject 3" by local dancers pushed the atmosphere to a climax, captivating the guests and audience with this popular and mesmerizing dance.


As the countdown on the large screens concluded, the HONGQI HS3, unveiled by representatives of HONGQI's Saudi agent, revealed its mysterious veil, instantly becoming the center of attention with its youthful and fashionable exterior design and unique luxury charm. The continuous flashing of media flashlights and the gathering of onlookers all testified to the HS3's exceptional attractiveness and popularity. As an exquisite and dynamic SUV product crafted by HONGQI, the HS3 embodies the latest concepts and technologies in car manufacturing, boasting stylish exterior design, spacious dimensions, powerful performance configurations, surprising intelligent features, and comprehensive safety protection. The HS3 will fully meet the daily driving needs of young people and families in the Middle East, delivering a car experience beyond expectations to the vast number of users in the region.


Continuously Exploring and Deepening the Middle East Market

The Middle East, as a crucial part of HONGQI's overseas strategic layout, has always been at the forefront of its international endeavors. HONGQI automobiles have garnered widespread recognition and high praise from Middle Eastern users due to their excellent manufacturing quality, outstanding luxury taste, exceptional driving performance, and excellent after-sales service. In order to better integrate into the Middle East market and embrace local users, HONGQI has carried out a series of colorful marketing activities, including the illumination of the matrix large screen in Boulevard City center and the simultaneous appearance of HONGQI flagship models E-HS9 and H9 at the Ball of Arabia event hosted by top fashion media VOGUE. These activities have effectively localized and interpreted the story of HONGQI as China's top luxury car brand, allowing Middle Eastern users to have a more intuitive, in-depth, and comprehensive understanding of HONGQI automobiles.


This time, HONGQI HS3's dazzling appearance in Riyadh's Boulevard City is bound to become the focus of industry attention. On February 28, the HONGQI HS3 will officially launch in the Middle East, with expectations that it will set a new benchmark in the entry-level luxury SUV market in the Middle East and bring about new excitement!


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HONGQI Privacy Policy

This Privacy Policy provides information about how your personal data are processed by China FAW Group Import and Export co. LTD, No.288, Tianfu Road, Changchun, China (referred to as either “we", "us" or "our").

We appreciate you visiting our website and your interest in the products we offer. Protecting your personal data is very important to us. In this Privacy, we explain how we collect your personal information, what we do with it, for what purposes and on what legal foundation we do so, and what rights you have on that basis. This Policy is applicable to FAW's websites, products and services displaying this Policy or linked to this Policy.

Please note that this Privacy Policy does not govern our collection or use of the personal data we process via other solutions.

with that in mind, this data protection notice is designed to describe:

  1. 1.How to contact us
  2. 2.The type of personal information we collect
  3. 3.How we get the personal information and why we have it
  4. 4.Cookies
  5. 5.How we Share your personal data
  6. 6.How we store your personal information
  7. 7.Will your data be transmitted to a third country?
  8. 8.Your data protection rights
  9. 9.How to complaint

1 How to contact us

As we does not have an establishment in the Union, we have appointed a Our Data Protection Officer

Our Data Protection Officer is responsible for overseeing and advising us in relation to our compliance with data protection. If you want to contact our Data Protection Officer directly, you can email: dpo@faw.com.cn.

Our Data Protection Representative

representative based in the Norway, who you may address to raise any issues or queries you may have relating to our processing of your Personal Data.

2 The type of personal information we collect

The following types of personal information about you may be collected:

  1. a)Customer Contact Details: Name, Address, Phone numbers and Email address.
  2. b)Web Page Visit History: the browser and operating system you are using; the date and time of your visit; how often you visit individual websites; the names of the files you access; the Web page from which you accessed our website; and the Web page you visited after visiting our website and IP address.
  3. c)Dealer Contact Details: Name, Address, Company name, Phone numbers and Email address.

If you give information on behalf of someone else, you must ensure that you have their permission and that they have been provided with this Privacy Policy before doing so, otherwise you shall take relevant responsibilities.

If you are under 16, please do not provide us with any of your information unless you have the permission of your parent or guardian.

3 How we get the personal information and why we have it

We might get your personal information in the following circumstances and might use your personal data for the following purposes:

  1. a)If you contact us directly via our websites to request information about our products and services, we will collect your contact details included name, address, phone numbers and email address after you fill in that information on our websites. We will notify local dealer to contact you.The lawful bases we rely on for processing this information are your consent.
  2. b)Whenever you visit our websites, products, or services or when you are interacting with us, we shall collect certain information about your visit history to make using them as convenient as possible for you. The lawful bases we rely on for processing this information are your consent. You could change your setting on the cookie banner.
  3. c)We store your IP address and the name of your Internet service provider. This is for security reasons; in particular, to prevent and detect attacks on our websites or attempts at fraud. The lawful bases we rely on for processing this information are legitimate interest.
  4. d)If you wish to become one of our dealers, we may collect your contact details included, name, address, company name, phone numbers and email address after you fill in that information on our websites. The lawful bases we rely on for processing this information are your consent.
  5. e)If you subscribe to a newsletter offered on our website, the information provided during registration for the newsletter will be used solely for the purpose of mailing the newsletter unless you consent to its use for additional purposes. You may cancel the subscription at any time by using the option to unsubscribe contained in the newsletter. The lawful bases we rely on for processing this information are your consent.

4 Cookies

We use cookies and local storage for the best experience on our website, including to personalize content and ads, to provide social media features and to analyze traffic. These cookies include targeted media cookies and advanced analytics cookies. By clicking accept you agree to our use of cookies and local storage. To alter the types of cookies we use click “Cookie Settings”.

5 How we Share your personal data

We will not share your personal information with any company, organization, or individual, except for the following circumstances:

  1. a)Sharing with explicit consent: After obtaining your explicit consent, we might share your personal information with other parties.
  2. b)We might share your personal information with external parties in accordance with applicable laws and regulations or according to the mandatory requirements of government authorities.
  3. b)We might share your personal information with external parties in accordance with applicable laws and regulations or according to the mandatory requirements of government authorities.

6 How we store your personal information

Your information is securely stored Bahrain.

We store your data as long as required to provide our services to you or we have a legitimate interest in continuing to store them, particularly to correct faults or to optimize services. We only store the data that we need for the relevant purpose, or we create an alias or anonymize the data processed beyond what we require for the provision of our services to the extent possible.

We store your data as long as required to provide our services to you or we have a legitimate interest in continuing to store them, particularly to correct faults or to optimize services. We only store the data that we need for the relevant purpose, or we create an alias or anonymize the data processed beyond what we require for the provision of our services to the extent possible.

7 Will my data be transmitted to a third country?

A transfer of data to third countries (e.g. china, your location country) may occur to the extent necessary to perform services for you, when you request information about our products and services and give your contact details to us with your consent.

We will implement appropriate measures to ensure that your personal information remains protected and secure when it is transferred to a third country, in accordance with applicable data protection regulation. There measures include data transfer agreements implementing standard data protection clauses, encryption, identification, access control and other technical measures.

8 Your data protection rights

Your right of access - You have the right to ask us for copies of your personal information.

Your right to rectification - You have the right to ask us to rectify personal information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.

Your right to erasure - You have the right to ask us to erase your personal information in certain circumstances.

Your right to erasure - You have the right to ask us to erase your personal information in certain circumstances.

Your right to object to processing - You have the right to object to the processing of your personal information in certain circumstances.

Your right to object to processing - You have the right to object to the processing of your personal information in certain circumstances.

You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you.

Please contact us at dpo@faw.com.cn if you wish to make a request.

9 How to complain

If you have any concerns about our use of your personal information, you can make a complaint to us at dpo@faw.com.cn.

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